So you want to be a YouTube star? You’re going to have to create original videos. But what does that mean, exactly? It doesn’t just mean that you’re filming something and putting it on the internet, although we do recommend that as well. Instead, here are five reasons why every YouTube creator should focus on creating original content:
Original Content Is What Makes Your Brand Unique
Posting original content on YouTube can help you stand out from the crowd. You want to make sure that your audience remembers you and how you are different from other brands in their field. It’s not enough to just post a video that shows off your product or service–you need to make an impression on them so they remember why they should use it over other options.
Creating original videos gives you an opportunity to create a unique voice and tone for yourself as well as show off some creativity! You’re free from having to follow rules set by others about how things should be done, which allows for more freedom of expression when creating something new
You Can Get Noticed By The Right People
YouTube is a powerful platform. You can reach a wider audience, build a community around your brand, and create relationships with your audience. The most important thing to remember is that YouTube is not just about views and subscribers–it’s about building trust with the people who subscribe to your channel.
A lot of people get stuck on trying to get as many views as possible right off the bat because they want those numbers in their analytics report (or so they think). But this isn’t how success works on YouTube! You need to focus on making videos that are actually good content-wise first before worrying about getting more subscribers or views because those things come naturally once people like what you’re doing on camera
You Can Establish Yourself As An Authority In Your Industry
When you post original videos on YouTube, you’re giving your viewers something that they can’t get anywhere else: expert knowledge from someone who knows what he or she is talking about. This makes you more credible than other people (and companies) in the same field–and it also makes those who watch your videos want to learn more from you.
With this kind of reputation, it won’t be long before people start asking questions about what types of products or services they should buy related to whatever subject matter your video covers. That means more traffic coming through the door–but even better than that is when potential customers contact YOU directly because they saw something interesting!